"In 2004, the original Star Wars Battlefront came onto the scene and took gamers – and Star Wars fans – by surprise. It was an ambitious action shooter that gave players the opportunity to step into the shoes of their favorite Star Wars characters, pilot quintessential Star Wars vehicles, and relive classic Star Wars battles.
Fast forward nearly 10 years and gamers still have many of those same Star Wars gaming fantasies – but now they wish to experience those larger-than-life battles in magnificent high definition, with all of the amazing special effects, vehicle physics and gameplay intensity that the next-generation has to offer.
Star Wars Battlefront, developed by DICE on Frostbite 3, will surprise and delight fans yet again with a new experience inside this beloved universe made with our signature DICE craftsmanship and commitment to excellence."

Goods and Services IC 009. US 021 023 026 036 038. G & S: Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers

Goods and Services IC 025. US 022 039. G & S: Clothing, footwear and headwear

Goods and Services IC 041. US 100 101 107. G & S: Education and entertainment services

Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; stationery; office and school supplies

Now Lucasfilm, which was acquired by Disney last year, has registered a slew of new domain names that include titles like: Star Wars Alliance, Star Wars Rebels, Star Wars Wolf Pack, Wolf Pack Adventures, Order 67, Bothan Spies, Gungan Frontier 2, Gungan Frontier 3, Gungan Frontier 4, and Wookie Hunters.

Today it was announced that Lucasfilm Ltd. and Disney Interactive are entering into a multi-year, multi-title exclusive licensing agreement with Electronic Arts Inc. (EA) for the creation of new high quality Star Wars games spanning multiple genres for console, PC, mobile, and tablets.

Industry leaders and creators of best-in-class blockbuster games, the development and publishing teams at EA will collaborate with the creative teams at Lucasfilm to provide audiences with all-new gaming experiences set in the ever-expanding Star Wars galaxy. As part of the agreement, EA studio teams DICE (Battlefield series) and Visceral (Dead Space series) will join BioWare (Mass Effect series, Star Wars: The Old Republic) in the development of new Star Wars games.

"Our number one objective was to find a developer who could consistently deliver our fans great Star Wars games for years to come," said Kathleen Kennedy, president of Lucasfilm. "When we looked at the talent of the teams that EA was committing to our games and the quality of their vision for Star Wars, the choice was clear."

While EA studios will develop for the core Star Wars gaming audience, Disney Interactive will focus on delivering new Star Wars games for casual audiences on mobile, social, tablet, and online gaming platforms.

"This agreement demonstrates our commitment to creating quality game experiences that drive the popularity of the Star Wars franchise for years to come," said John Pleasants, co-president of Disney Interactive. "Collaborating with one of the world's premier game developers will allow us to bring an amazing portfolio of new Star Wars titles to fans around the world."

"Every developer dreams of creating games for the Star Wars universe," said EA Labels President Frank Gibeau. "Three of our top studios will fulfill that dream, crafting epic adventures for Star Wars fans. The new experiences we create may borrow from films, but the games will be entirely original with all new stories and gameplay."

Ron Gilbert

Sad day today, but not surprising, you had to see that coming. I was employee #9 at Lucasfilm Games.

Craig Derrick

Look like I picked the wrong week to quit sniffing glue.

Dave Grossman

Aw. Sad, but not unexpected. LEC is survived by countless children and grandchildren in the industry. Good things were done.

Kris Brown

Yes of course I'm heartbroken. I wanted the Phoenix. So many great people, even after us. Thinking of my family there with love.

“After evaluating our position in the games market, we’ve decided to shift LucasArts from an internal development to a licensing model, minimizing the company’s risk while achieving a broader portfolio of quality Star Wars games," LucasArts parent company LucasFilm said in a statement. "As a result of this change, we’ve had layoffs across the organization. We are incredibly appreciative and proud of the talented teams who have been developing our new titles.”