Jim Ward, with hey hey, my, my
EA vice president Neil Young discuss movies and games in this gamasutra interview
[Newsweek's N'Gai] Croal asked Ward if, because it's important for film games to hit the movie's day and date, if it doesn't make them a "second-class citizen to the movie", to which he disagreed.
"Our company looks at it from an integrated media perspective," he said, "We have revenue coming from the movie, from the game, from VFX, from sound ? so all of that matters to us, and all of it?s got to happen."
"What you?re suggesting is the wrong way to look at it, because that?s a very siloed approach. Going over budget and coming out later isn?t going to help me, it?ll diminish the return! We do shift games and push them back. But when you have a game tied to a media event across an entire company, that?s really important.
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