Oh, we might give Telltale some goodnatured ribbing now and again, but really, we consider them a BFF.
However! As far as non-linear gaming where choices have consequences, we feel there are those who take that concept to a whole different level. During a particularly tense seminar, the Mojo Editorial Board™ voted that two games should be presented as what we consider proof of said statement: Life Is Strange and Until Dawn.
So here they are, and now you should run and read our take on them, as well as what differentiates them from Telltale.