Until 2025, corporations hungry for pink money danced for it every June, bursting with rainbows everywhere from Austin to Zurich. But with consensus now playing for the other team—do forgive us for choosing that expression—and DEI becoming a four-letter word, things are looking, well, a little grey this year.
We at Mojo aren't really part of the crowd. Mojo isn't slamming raw milk shots just because that's what's in. Nor are we throwing up Sam and Max rainbow floats to mark June because the YouTube algorithm helped grow a new fandom around the characters gayer than Freddie Mercury's sock drawer. The former is out of contempt, the second laziness.
But seeing that rainbow capitalism has finally confirmed it's a drag and the only drag we support is a queen's, we did feel compelled to say something: Every month is now Pride Month. That's the status quo. That way, we don't have to add our six missing colours to decorate the place. And, unlike with rainbow capitalism, this is intersectional, from Amman to Zeballos, and free of anyone patronising you for money. There's no pinkwashing nor dropping you in July like a used tissue. It's about queer people—all of them. From the L through the T and to the plus sign.
Go out and be glorious.
