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LucasArts making no products, but plenty of money 19 Dec, 2011 / 2 comments

And that would be because today is the worldwide launch of Star Wars: The Old Republic.


Though LucasArts did not develop the massively expensive online RPG and even relinquished publishing duties to EA/Bioware, Lucasfilm will be skimming 35% off the top after the game breaks even (a cut that Paulie from Goodfellas was quoted as calling "downright avaricious") as part of the licensing deal.


With the revenue they will derive from their rather envious "Do Absolutely Nothing But Manage To Fill The Coffers To Surfeit Anyway" business model, it goes without saying that the executives of the San Francisco based entertainment company will see fit to invest a little bit of that mailbox money in new and exciting interactive properties.


And I for one can't wait!

Source: Gamasutra

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2 Comments

  • Avatar
    clone2727 on 20 Dec, 2011, 04:55…
    I'm still torn between having money and playing the game.
  • Avatar
    Ascovel on 20 Dec, 2011, 00:41…
    Well, they still haven't renamed their company to LucasBiz, so here's hoping.

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