LucasArts' Product Development VP Peter Hirschmann (remember him?) has filled out a survey on Next-Generation revealing such deep secrets as;
1. I'm currently working on...You think you can handle the rest of these shocking revelations? Click here if you dare.
?projects being made by the best people in the business.
2. My favorite part of the working day is...
?when I get to play something fun.
3. The three brands that I most adore are...
?Star Wars, Indiana Jones, and Pixar.
4. When I was 12 years old I most loved to...
?think about what it would be like to talk to a girl.
Source: Next Generation
http://en.wikipedia.org/wiki/Winston_Churchill_%28grandson%29
So, the process is to crush any potentially envy-inducing (read: good) creativity, right?
...full of myself, so full of myself.
7. Originality...
...sucks!
8. I enjoy...
...laughing madly when I think about how well we ruined everything that made LucasArts what it once was.