The International House of Mojo

Last night, Mixnmojo had the privilege of attending a private screening hosted by LucasArts. The event, which was attended by a wide variety of industry professionals and media, began with a slide show demonstrating some LucasArts trivia. Of course, we knew all the answers, despite all the trivia being Star Wars related. The large theater was virtually filled to capacity, and there were a few familiar faces scattered around the room. We saw Tom Sarris, being his usual friendly self, and Tim Schafer was at the screening, which was a pleasant surprise.<:MORENEWS:>

Simon Jeffrey, president of LucasArts, started off the show by talking about the current focus of the company. ?At a time when the industry is standardizing,? Simon began, ?we?re aiming to go back to our roots. Highly creative, original, edgy, and thought provoking games.? After discussing the critical success of last year?s E3 lineup, he reflected on the challenges ahead. ?Our positioning is somewhat in conflict with itself in that we are striving for innovation and creative achievement, while at the same time managing one of the biggest intellectual properties in gaming.?

So what about original gaming? ?We?re showcasing eight games at E3 this year,? Simon continued. ?Four Star Wars games, and four games that aren?t Star Wars. This marks our return to original gaming; part of our legacy, part of our heritage.?

The highlight of the show for Mixnmojo was hearing the crowd reaction to different games mentioned by Jeffery. While the other games were met with half-hearted clapping, once it was revealed that Ben from Full Throttle was returning in a sequel, the crowd erupted with applause. We were then treated to projected game trailers on the movie screen for each of the new titles. Some trailers ended with enthusiastic responses from the audience, while others resulted in quiet reflection.

After the 10-minute presentation, the Episode II screening began. The crowd wasn?t nearly as enthusiastic about the movie as they were the game trailers, but it?s likely that everyone at the screening has already seen the movie. Of course, it didn?t help that the sound broke near the beginning of the movie. Oops.

We?ll be at E3 all day today and tomorrow, so expect more news directly from Los Angeles soon.