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What, another TellTale interview? 24 Sep, 2006 / Comments: 2


Yes, we know you read TellTale interviews almost every day. But this new one with Dan & Emily at Joystiq changes the focus to encorporate more about the philosophy and marketing behind the episodic gaming model.
When Cow Race came back, though, the Cow Race sales were at launch level and then the Boneville sales actually equaled the Cow Race sales as well, so we saw the rejuvenation of the previous episode. So the idea that every time you're launching an episode, it's bringing value to the franchise and increasing the franchise presence is great. You know, if you look at Harry Potter, the first book has sold the most because every time a new one comes out, the franchise gets lifted up. So it's nice because you can spread out your marketing effort over six different episodes and continue to always be raising the level of the franchise as a result, increasing sales on six products instead of one.
And if that's not enough to entice you over for a look, there's a lovely small shot of Max dangling a rat off the office window-ledge.

Source: Joystiq

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2 Comments

  • Scummbuddy on 25 Sep, 2006, 13:20…
    They had similar deals with getting Bone in packaging. If you bought the previous downloads of the game, you could get a sweet deal on getting it packaged.
  • jmartin on 25 Sep, 2006, 04:24…
    I still can't decide if I should sign up for GameTap or not....

    Does anyone know if there will be a deal for the 6 ep packaged version if you already bought each episode separately from the TellTale website as they came out?