It would seem that on Monday, LucasFilm announced that it will expand THX into car audio systems and video game consoles. The newly formed independent company will be an extension of the current THX company, which provides sound standards for motion pictures. Perhaps this will cause LucasArts' strong support for game audio to evolve in new ways, eh? It will be interesting to see how this technology will be used to enhance future titles.
Source: Internet Movie Database