At one of yesterday's PAX panels, "Once Upon a Time...Storytelling in Games Today," people discussed...well, you know, storytelling in games today. People named Dave Grossman, Ron Gilbert, and Nate Fox (Sly Cooper). If you weren't there to hear their thoughts in person, experience the next best thing by reading the write-ups by Gamespot and Gamasutra
The same and other Mojo Messiahs were present at other panels at PAX, so keep an eye out for more such summaries in the near future.
I was a little disappointed in Nate's appearance, but I guess alternate opinions are useful.