Articles

Psychonauts marketing campaign invades mainstream mindspace 07 Apr, 2005 / Comments: 11

By Webmonkey


From this recent press release, it sounds like Majesco will be going all out when it comes to marketing Psychonauts to the masses. Considering terms like "multimillion dollar" and "comprehensive publicity campaign" are being bandied about throughout the release, it sounds like they might be serious about actually selling copies of the game.<:MORENEWS:>

According to the press release, across the US we should be seeing a "humorous national TV campaign," print advertising in national mass-market and gaming magazines, a "two week national radio campaign in the top 10 markets," continued appearances in that college game tour thing, and a bunch more stuff, including placement of Psychonauts in those in-store demo Xboxen for the month of May.

Of course, the Psychoportals team challenge and sweepstakes is going to begin as well, with possible Psychonauts related events occurring in different participating cities across the US. In addition to the Psychoportals action, the press release mentions "Psychonauts street teams" in the cities as well, so watch out for roving packs of local hipsters sporting oversize welding goggles, or something? Surely it will be cool whatever it is.

Considering many fans like to cite a perceived lack of marketing push from LucasArts as one of the reasons Grim Fandango didn't sell super well with the gaming mainstream (whether that's real or not), this huge rollout from Majesco should help put those worries to rest this time around.
11

11 Comments

  • Udvarnoky on 10 Apr, 2005, 19:53…
    Oh man, this is awesome. When's the last time a game like this has gotten the proper financial backing to have a fair chance? I love Majesco for taking the risk.
  • PirateKingChris on 09 Apr, 2005, 13:01…
    Now if only Tim had the rights to Grim Fandango...they could re-release the game, advertise it well, AND port it to consoles so it could sell better. I guarantee if you put a big "from the makers of Psychonauts" label on the packaging, it would bring it bigger sales than the first release.
  • Jake on 09 Apr, 2005, 04:21…
    One of the banner ads has been spotted in rotation on GameFAQ's... Containing some nice design of Raz hovering using his thought bubble, and some cutscene action... I grabbed a screenshot available here for the curious.
  • JofaGuht on 08 Apr, 2005, 02:10…
    Yay. I feel much less esoteric now.

    Let's just hope the TV spots are better than the trailer.
  • itchythesamurai on 07 Apr, 2005, 23:48…
    Studies have shown that if people know something exists, they are more inclined towards buying it. *Sorry, double post*
  • itchythesamurai on 07 Apr, 2005, 23:48…
    Studies have shown that if people know something exists, they are more inclined towards buy it.
  • netmonkey on 07 Apr, 2005, 19:01…
    Well, now we know who knows how to market their games... unlike some certain sons of bitches who rely on the fat rich bastard with the galaxy battles franchise to sell anything.
  • Jake on 07 Apr, 2005, 21:44…
    Christ, calm down man.
  • Remi O on 07 Apr, 2005, 20:00…
    I think you're being awfully hard on Star Trek here.
  • netmonkey on 07 Apr, 2005, 21:52…
    Yeah, those damn Klingons... and their rich fat creator Gene Roddenberry.

    Oh crap, I just found out that he died a long time ago.
  • Erwin_Br on 07 Apr, 2005, 16:08…
    Ooo, ooo, be sure to capture it for us Europeans!