Worse. Human-Gamer relations.
Our favorite former Telltale PR Manager Emily Morganti is interviewed (amongst others) by Gamasutra on the challenges of marketing a game post-release.
"Since our games are downloadable and release frequently, the closer we can put the announcement to the instant gratification of getting the game, the better," says Morganti. "We'll be in the news for the five or six months that the series is releasing; to also be in the news for six months before this ramping up to the series would be overkill, and hard to pull off."Here's the whole shebang.
Source: Gamasutra