George Digs For Gold 23 Feb, 2003 / Comments: 14
For some reason, my local newspaper in Dallas, Texas ran an article on the recent groundbreaking for the new Presidio complex in San Francisco.
This new complex, as you probably know, will house the recent merger of LucasArts, Skywalker Sound, ILM, and more. The article also seems to state that the venture will be called Letterman Digital Arts Ltd.. Does that mean that this will be the new name for LucasArts?
Here is the picture that ran for the article, in case you are at all interested.
O, and that's hardly math. That's hardly sense.
But... I may have seen Blazing Saddles one too many times.
Anyway, I have said it before, but I doubt that each respective member will become so absorbed by the unified company that their names disappear. Just think of it from a marketing standpoint, at least for Lucas Arts and Lucas Film, where the public is most involved with services from. Of course, another possibility is that they will have a transition period and a fairly large media notice of eventual name change, and simply use both names simultaneously. Frankly, I wouldn?t be surprised if something recent, like the IBM *Drive -> Hitachi *Drive will lose money from the general consumer level due to the unfamiliarity of the name, wondering what happened to IBM, and going to some other big name they know. Company level interactions will and would, for Lucas stuff, probably see no difference, as support and interaction would probably be directly forwarded to the new support.
Another reason for keeping the names is just to provide some identification of what will essentially become macro project groups. Integration is good, don?t get me wrong, but (Now to actually find some application for math) if you use a ?u? substitution, you either need to change it into something totally different (for a definite integral), or (in the case of indefinite there isn?t a choice) remember to replace the ?u? back with what you started with.
So let?s try an application of such. Integral of ?4Lucas Companies,? now using math you don?t care about you can substitute ?4LucasCompanies? for ?Letterman Digital Arts Ltd.? Now if you just keep it that way, you end up with ?1/8(Letterman Digital Arts Ltd)^2?. Does that look anything like what we started with? That is exactly what the problem is.
However, you can substitute back (remembering to square the 4), and end up with ?2(Lucas Companies)^2.? Which does look a lot more like what we started with, and is the sum of everything under ?4Lucas Companies,? hence solving the problems, and allowing me to actually use math to make a point.
(In the problem I used, normally you wouldn?t use the substitution, but the problem in reality would be much more complex, I assure you.)
Sorry for the length, but uh, yeah, I wanted to make the point.
I think each studio Lucasarts, Lucasfilm and etc will keep there various names. :)
"I dug up the Letterman Army Hospital and all I got was this shitty development land"