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George Digs For Gold 23 Feb, 2003 / Comments: 14


For some reason, my local newspaper in Dallas, Texas ran an article on the recent groundbreaking for the new Presidio complex in San Francisco.

This new complex, as you probably know, will house the recent merger of LucasArts, Skywalker Sound, ILM, and more. The article also seems to state that the venture will be called Letterman Digital Arts Ltd.. Does that mean that this will be the new name for LucasArts?

Here is the picture that ran for the article, in case you are at all interested.
14

14 Comments

  • iisaac on 27 Feb, 2003, 17:42…
    Have any of you ever heard of subsidiaries?
    O, and that's hardly math. That's hardly sense.
  • RaptorII on 24 Feb, 2003, 06:55…
    Just looking at the picture, if I were the mayor, I think I might have an uncontrollable urge to sort of go along with the ground breaking, laugh nervously, then in a brief moment when the other three are focused only on the ground, smack the three of them over the head with the shovel and run for it.

    But... I may have seen Blazing Saddles one too many times.

    Anyway, I have said it before, but I doubt that each respective member will become so absorbed by the unified company that their names disappear. Just think of it from a marketing standpoint, at least for Lucas Arts and Lucas Film, where the public is most involved with services from. Of course, another possibility is that they will have a transition period and a fairly large media notice of eventual name change, and simply use both names simultaneously. Frankly, I wouldn?t be surprised if something recent, like the IBM *Drive -> Hitachi *Drive will lose money from the general consumer level due to the unfamiliarity of the name, wondering what happened to IBM, and going to some other big name they know. Company level interactions will and would, for Lucas stuff, probably see no difference, as support and interaction would probably be directly forwarded to the new support.

    Another reason for keeping the names is just to provide some identification of what will essentially become macro project groups. Integration is good, don?t get me wrong, but (Now to actually find some application for math) if you use a ?u? substitution, you either need to change it into something totally different (for a definite integral), or (in the case of indefinite there isn?t a choice) remember to replace the ?u? back with what you started with.

    So let?s try an application of such. Integral of ?4Lucas Companies,? now using math you don?t care about you can substitute ?4LucasCompanies? for ?Letterman Digital Arts Ltd.? Now if you just keep it that way, you end up with ?1/8(Letterman Digital Arts Ltd)^2?. Does that look anything like what we started with? That is exactly what the problem is.

    However, you can substitute back (remembering to square the 4), and end up with ?2(Lucas Companies)^2.? Which does look a lot more like what we started with, and is the sum of everything under ?4Lucas Companies,? hence solving the problems, and allowing me to actually use math to make a point.

    (In the problem I used, normally you wouldn?t use the substitution, but the problem in reality would be much more complex, I assure you.)

    Sorry for the length, but uh, yeah, I wanted to make the point.
  • QueZTone on 24 Feb, 2003, 08:53…
    Lucasfilm. LucasArts.
  • Haggis on 24 Feb, 2003, 07:38…
    I agree with you up until the IBM bit. The rest I don't understand.
  • RaptorII on 24 Feb, 2003, 23:44…
    IBM recently transferred its hard drive product line over to Hitachi. They still work on them, but they are now under the name Hitachi, so as to be confusing or something. And the rest pretty much is an excuse to actually use math outside of math. Because frankly, I have to do something with it. ;)
  • Jake on 23 Feb, 2003, 19:00…
    He is digging up controversy!
  • tabias on 23 Feb, 2003, 18:36…
    George looks like a demonic Santa Claus.
  • Kingzjester on 23 Feb, 2003, 17:13…
    Those people look like they would NEVER, under normal circumstances, cross paths - let alone DIG together! THAT is the COOLEST photograph I have ever seen!!! THEY SHOULD MAKE A DOUBLE LIFE-SIZE BRONZE OF THIS PHOTOGRAPH FOR THE COMPLEX! HELL, I'LL MAKE IT FOR THEM!
  • Metallus on 23 Feb, 2003, 21:19…
    Only if you include Jello Biafra.
  • Entity on 23 Feb, 2003, 16:24…
    Any specific reason why its called Letterman Digital Arts Ltd? Why not Lucas Digital Arts Ltd or something?

    I think each studio Lucasarts, Lucasfilm and etc will keep there various names. :)
  • mercatfat on 23 Feb, 2003, 18:27…
    From a T-shirt found at the groundbreaking site.

    "I dug up the Letterman Army Hospital and all I got was this shitty development land"
  • telarium on 23 Feb, 2003, 17:01…
    The area they are building on used to be the Letterman Army Hospital. I imagine that it might have been one of the conditions for letting George build on that land.
  • glottis42 on 23 Feb, 2003, 16:58…
    Yes!! They're going to start to make David Letterman games!
  • QueZTone on 23 Feb, 2003, 15:59…
    he's holding a shovel!