Eurogamer has put up a new interview with Telltale CEO Dan Connors as Bone nears completion:
Eurogamer: How do you educate the audience into getting excited about it?
Dan Connors: Well, sites like Eurogamer play a big role in this [smiles]. The Internet community continues to get bigger and bigger, and we're working actively to spread the word throughout the fan, gaming, and comic book communities. We're working with Scholastic to field programs that promote the game alongside of their Bone book series. We've also taken inspiration from initiatives like Firefox, which does excellent grassroots marketing. Visitors to the Telltale site can play a digital collectible card game while they're waiting for the game to come out, and we'll have more online initiatives coming soon.
There are mere weeks until the game's release, so keep that credit card handy.