Derrick's "Uh..." should strike fear into the heart of Netflix. For if we know one thing about The Dig, it's that it is Lucasfilm's most jealously protected trademark. Or are you forgetting a certain precedent in which Digg.com, the briefly relevant news aggregator, was accused of trademark infringement for sounding too close to the name of an old adventure game? A reminder of the legal argument:
"THE DIGG mark is confusingly similar in sound, meaning, and appearance to the Opposer's THE DIG mark," reads the LucasFilm Notice of Opposition document filed last month in San Francisco. "The Applicant's registration and use of the DIGG Mark would likely create confusion, mistake, or deception in the minds of prospective purchasers as to the origin or source of the Opposer's Goods associated with THE DIG Mark."
There's a deadly asteroid on the way all right -- it's called the Business and Legal Affairs team. Heck, those guys wield such power, you could hardly be blamed for wanting to join their ranks yourself. Someday you could be the one issuing takedowns of Fate of Atlantis fan sequels!